A branding identity for the 2018 Jefferson University Annual Fashion Show. For this brand, my goal was to create a sophisticated yet fun brand that makes the audience feel as if they were at the fashion show. I chose the color blue because Jefferson's brand is blue, and blue symbolizes elegance.
Front of print invite + envelope
Inside of print invite
concept: opens like doors or curtains of a show
Front of Save the Date
Front of fashion show booklet
Inside of fashion show booklet
Back of removable designer's collection card (collection description)