About six years ago, I started a collection of nutrition bar wrappers, after discovering my fascination for package design. I began collecting from all sorts of brands, based off the nutrition content and what kind I enjoyed eating, and realized I had the most from FitJoy, RXBAR, Perfect Bar and Larabar. I named my collection: The Whole Package.
This publication specifically shows how effectively package design can help sell a product in today's competitive retail environment. It explains why I started this collection and analyzes the beauty of each brand and package identity based on typography, individual style and color application.
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